Enhanced AdWords Call Tracking
Right now, if you’re advertising on Google AdWords to generate leads, and you don’t have Enhanced AdWords Call Tracking, then you’re not optimising your account efficiently.
Call Tracking can tell you how many calls you get from each keyword, so you can optimise for the ones that work, and delete the ones that don’t. You can track which ads generate the most calls, or which Display network sites do. Track calls from the Search network, Display network, Youtube and Remarketing.